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Point of Sale Inflatables -Influencing Buyer Choice

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Without brands and product differentiation, shopper's choice becomes arbitrary What are Inflate and Seal products ? Why are they so popular? What sizes are made? What run quantity is do-able? What shapes can be produced? Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball ! They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping . Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs. When asked to produce an inflatable shape we need to know  what it will be used  for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena  we can design a...

Point Of Sale Inflatables - Keeping Sales on Point.

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With the rise of point of sale technology throughout the retail industry, it is no surprise that inflatable marketing has worked its way into this industry. Point of Sale Inflatables are light, easy to use and manufacture and definitely memorable, and are the most effective way to draw attention and raise interest in a product. The first step of any sale is to create an interest in the product that is being sold. Over the years, the means of creating that interest has been explored and accomplished in thousands of different ways, from billboards to business cards to inflatables. At Giant Inflatables, we believe that the best way to create interest in a product is to visually draw the consumer toward that product, and this is where POS inflatables come in. Point of Sale inflatables are scale replicas of the product they advertise, lightweight and easy to handle, they can be hung stacked or placed near the product to draw attention. A potential customer who is walking through ...

Popup Playgrounds - Maximum Fan Engagement

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Over two decades of industry experience, Giant Inflatables has become the leader in inflatable activations, specializing in sporting inflatables. Inflatable playgrounds, or popup playgrounds, like those supplied to AFL Victoria, Melbourne Stars, and 2016 AFL Premiers the Western Bulldogs (to name just a few), are perfect for fan engagement and brand activations. Sharpening game based skills like hand eye coordination and agility whilst still offering a fun and engaging activity. Giant Inflatables’ Pop up playgrounds are made up of a group of themed inflatables. For the Melbourne Stars Cricket team, Giant Inflatables Produced a pop up playground called “The Play Cricket Zone” which was a 9 unit playground full of interactive cricket themed activities like the Classic Catches, Climb and Slide, Field Agility course, and Batting Beam. These 9 units, picked carefully for their ability to train certain skills, whilst still offering a fun and engaging activity, are used extensively in l...

Game Day Inflatables - Inflating the Game Day Hype

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Game Day Inflatables Giant Inflatables' Soccer Dartboard TAC Everybody knows that Game Day wouldn’t be the same if it weren’t for the pre-game hype and buzz that comes with a highly anticipated game. Giant Inflatables knows how important this Game Day atmosphere can be to team spirit and even the performance of the team, and so we do our part in ensuring that everybody gets involved in the hype of the Game day. Twenty years of industry experience has taught us that out units can be an integral part of the Game Day. We have developed sport specific inflatable playgrounds, engaging fans in a unique and memorable manner. Most of the sporting activations offered at Giant Inflatables can only be ordered from us, as the developers and engineers of these activations. Giant Inflatables Zorb Tube for AFL Hawks In 2016 Giant Inflatables became a visible part of sporting games in Melbourne, our products proudly displaying team colours at many of the games in the, Cri...

On-Field Activations

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Inflatable On Field Activations Marketing is an extremely large industry, and it doesn’t get any bigger or more competitive than sports marketing, which is why many sporting bodies are looking for new and unique fan engagement techniques. At Giant Inflatables, we have been working extra hard to tackle the stagnant nature of sports marketing going into 2017. No longer can you just rely on having the biggest and brightest inflatable, to create a lasting and effective activation. We believe the best way to create efficient and successful brand activation, is to be creative and original, bringing more than just advertising to the table. Fan engagements need to be ENGAGING, and nothing is more memorable and engaging than an on-field activity. On field activities are activations that are generally run at break times during a sporting game. These breaks are great opportunities to grab everyone’s attention and do something memorable. Our most recent on field activation, which was do...

Inflatable Maintenance and Certification

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Certified Maintenance In 2016 we saw the inflatables market blow up (pun intended) resulting in a brand new and exciting market open to exploration by many large companies and organisations that otherwise wouldn’t have thought of an inflatable solution. As with any market, once the demand increases, we start to see a steady stream of bottom line, and unsafe , products coming from china. If you are John Doe from Average Company inc, a Chinese inflatable might work for you, but what happens when that unit ultimately breaks? Who is going to service a unit you paid bottom dollar for in china? Furthermore, let’s say you are from a large media company, and you have been tasked to source an inflatable for an upcoming event. Let us also assume that you do not know about the strict health and safety regulations imposed on all interactive inflatable units in Australia, so you order a unit from a non-accredited supplier and receive your brand new unit. Now it is the week before the event an...

Certified Air

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Certifying Air Giant Inflatables – Certifying air for 2 Decades Living and working in Victoria, Australia means that Health and Safety regulations are a part of everyday life, from ensuring employees are properly trained, to ensuring the quality and safety of a product, which ensures the safety of the users and operators. At Giant Inflatables, Health and Safety has been embraced and integrated into the business, forming the motto “Tried, Tested, Trusted” or our TTT product assurance label. Giant Inflatables has been operating for 19 years as of 2017 and with almost 2 decades of experience, come a keen understanding of the inflatable environment in Australia. As inflatables become more relevant in popular culture, councils and government bodies, especially those in Australia, have taken preemptive steps to ensure operators and users are safe. Giant Inflatables has a long running relationship with the local government and are qualified and trusted as one of the very few fully c...