Social Media - The Key to a Successful Business
Giant Inflatables has been in the inflatables business for almost two decades, but it hasn't always been smooth sailing. Director and founder of Giant Inflatables David Abramowitch has told of the times the business has undergone serious slow months, being saved by one or two big orders. Now, David has embarked on a comprehensive Marketing Strategy which incorporates social media. Social media has been a hot topic at Giant Inflatables over the past couple of years. Two years ago, we asked ourselves how we could reach more customers and showcase our products more successfully. The answer was, you guessed it, social media. Facebook, Instagram, Google+, Twitter, LinkedIn, Pinterest and many more helped us shape Giant Inflatables into the well known and trusted name that we are today. Our first step was to put a marketing strategy in place This clarified for us, firstly, what we are good at and, secondly, who our customers are. Giant inflatables are the Number 1...