Over two decades of industry experience, Giant Inflatables has become the leader in inflatable activations, specializing in sporting inflatables. Inflatable playgrounds, or popup playgrounds, like those supplied to AFL Victoria, Melbourne Stars, and 2016 AFL Premiers the Western Bulldogs (to name just a few), are perfect for fan engagement and brand activations. Sharpening game based skills like hand eye coordination and agility whilst still offering a fun and engaging activity. Giant Inflatables’ Pop up playgrounds are made up of a group of themed inflatables. For the Melbourne Stars Cricket team, Giant Inflatables Produced a pop up playground called “The Play Cricket Zone” which was a 9 unit playground full of interactive cricket themed activities like the Classic Catches, Climb and Slide, Field Agility course, and Batting Beam. These 9 units, picked carefully for their ability to train certain skills, whilst still offering a fun and engaging activity, are used extensively in l...

Inflatable On Field Activations Marketing is an extremely large industry, and it doesn’t get any bigger or more competitive than sports marketing, which is why many sporting bodies are looking for new and unique fan engagement techniques. At Giant Inflatables, we have been working extra hard to tackle the stagnant nature of sports marketing going into 2017. No longer can you just rely on having the biggest and brightest inflatable, to create a lasting and effective activation. We believe the best way to create efficient and successful brand activation, is to be creative and original, bringing more than just advertising to the table. Fan engagements need to be ENGAGING, and nothing is more memorable and engaging than an on-field activity. On field activities are activations that are generally run at break times during a sporting game. These breaks are great opportunities to grab everyone’s attention and do something memorable. Our most recent on field activation, which was do...

Sports Inflatables Giant Inflatables has become the No.1 Inflatable Sports supplier dedicating an entire division to just Sports Inflatables, Sports Games and Interactive Sport Activations. This team comprises our Genius Design Team, an Operations Manager, a Safety and Certification Officer, a Customer Service Manager and a teenage “fun manager” to make sure that the Inflatable sports products are engaging and fun. This week we will look at some of the exciting Inflatable Sports equipment we have produced for the purpose of fan engagement, brand activation and on-field entertainment. Inflatable balls Our Genius Team has produced multiple shaped inflatable balls for every type of sport or event. These range from rugby ball replicas to shiny disco silver balls each of a size that creates an amazing impact on the field to entertain the crowds during half time and at events. The branding on the Inflatable Balls is highly visible, impactful and aligns the brand with the...

Giant Inflatables has been in the inflatables business for almost two decades,  but it hasn't always been smooth sailing. Director and founder of Giant Inflatables David Abramowitch has told of the times the business has undergone serious slow months, being saved by one or two big orders. Now, David has embarked on a comprehensive Marketing Strategy which incorporates  social media. Social media has been a hot topic at Giant Inflatables over the past couple of years. Two years ago, we asked ourselves how we could reach more customers and showcase our products more successfully. The answer was, you guessed it, social media. Facebook, Instagram, Google+, Twitter, LinkedIn, Pinterest and many more helped us shape Giant Inflatables into the well known and trusted name that we are today.  Our first step was to put a marketing strategy in place This clarified for us, firstly, what we are good at and, secondly, who our customers are.  Giant inflatables are the Number 1...

Home v Stadium Are you one those die hard sports fans that prefer watching a cricket or footy game in the comfort of your own home? Well, while you think you are sitting there alone, 57% of sports team’s fans are doing exactly the same thing - watching games at home rather than attend a live sporting event (Cisco survey of fans in US, UK, Australia & NZ).  Perfect Storm For many sports fans the game experience is insufficient value for their money.  Put that together with the fact that your teams sponsor is no longer satisfied with just naming a stadium or its logo posted on the teams website. Sponsors now want more engagement with the fans of the team.  Your sports clubs, teams and governing bodies are, therefore, facing a perfect storm from both sides of the financial pool (or sea to keep the metaphor alive).  So, while you are watching KFC T20 BBL cricket or the AFL or NRL from your couch, your favourite sports clubs and teams are doing s...