Introduction We are half way through the 2016 calendar year and just recovering from the end of Financial Year.  It is always a good time to assess business direction at this point to ensure you are travelling as projected.  As an advertising, brand, creative, experiential, event, PR or marketing agency ask yourself the following: “Has your work brought brands to life? “Have you delivered emotional connections between the brand and the consumer?” You can probably answer the above question in the positive if you have managed to adopt and adapt to the marketing trends of 2016.  Let’s have a look at those trends to have a good measure of comparison to where you have tracked. Marketing Trends – 2016 As hard as a journey as it is, marketing has moved from advertising and straight 2D communication to become part of the greater “ Customer Service Experience ” .  The online bombardment of pop up ads has led to consumer block due to the annoy...

Giant Inflatables has been in the inflatables business for almost two decades,  but it hasn't always been smooth sailing. Director and founder of Giant Inflatables David Abramowitch has told of the times the business has undergone serious slow months, being saved by one or two big orders. Now, David has embarked on a comprehensive Marketing Strategy which incorporates  social media. Social media has been a hot topic at Giant Inflatables over the past couple of years. Two years ago, we asked ourselves how we could reach more customers and showcase our products more successfully. The answer was, you guessed it, social media. Facebook, Instagram, Google+, Twitter, LinkedIn, Pinterest and many more helped us shape Giant Inflatables into the well known and trusted name that we are today.  Our first step was to put a marketing strategy in place This clarified for us, firstly, what we are good at and, secondly, who our customers are.  Giant inflatables are the Number 1...