A whole new ball game - Dart Target Soccer If it is new and experiential and   interactive and sports related and inflatable you can be sure the Giant Inflatables “Genius Team” are busy with it. When Mango approached us for an interactive, highly branded, experiential sports related inflatable for their client TAC, the all new Giant Inflatable Target Dart Board ticked all the boxes.  Standing over 5 metres tall, this highly visible, larger than life, brand-able sports inflatable ensured that participants aligned themselves with the  TAC  brand on all sensory levels, but most importantly, emotionally . The delighted reaction of the Mango team when they came to our factory to see the Inflatable for the first time was amazing.  The size and design brought out such excitement and fun from the wonderful Mango team. Because inflatable media platforms are mobile , clients can make use of engaging, interactive...

Introduction We are half way through the 2016 calendar year and just recovering from the end of Financial Year.  It is always a good time to assess business direction at this point to ensure you are travelling as projected.  As an advertising, brand, creative, experiential, event, PR or marketing agency ask yourself the following: “Has your work brought brands to life? “Have you delivered emotional connections between the brand and the consumer?” You can probably answer the above question in the positive if you have managed to adopt and adapt to the marketing trends of 2016.  Let’s have a look at those trends to have a good measure of comparison to where you have tracked. Marketing Trends – 2016 As hard as a journey as it is, marketing has moved from advertising and straight 2D communication to become part of the greater “ Customer Service Experience ” .  The online bombardment of pop up ads has led to consumer block due to the annoy...