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Showing posts with the label Brand

Certified Air

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Certifying Air Giant Inflatables – Certifying air for 2 Decades Living and working in Victoria, Australia means that Health and Safety regulations are a part of everyday life, from ensuring employees are properly trained, to ensuring the quality and safety of a product, which ensures the safety of the users and operators. At Giant Inflatables, Health and Safety has been embraced and integrated into the business, forming the motto “Tried, Tested, Trusted” or our TTT product assurance label. Giant Inflatables has been operating for 19 years as of 2017 and with almost 2 decades of experience, come a keen understanding of the inflatable environment in Australia. As inflatables become more relevant in popular culture, councils and government bodies, especially those in Australia, have taken preemptive steps to ensure operators and users are safe. Giant Inflatables has a long running relationship with the local government and are qualified and trusted as one of the very few fully c...

Bulls-Eye or Goodbye !

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A whole new ball game - Dart Target Soccer If it is new and experiential and   interactive and sports related and inflatable you can be sure the Giant Inflatables “Genius Team” are busy with it. When Mango approached us for an interactive, highly branded, experiential sports related inflatable for their client TAC, the all new Giant Inflatable Target Dart Board ticked all the boxes.  Standing over 5 metres tall, this highly visible, larger than life, brand-able sports inflatable ensured that participants aligned themselves with the  TAC  brand on all sensory levels, but most importantly, emotionally . The delighted reaction of the Mango team when they came to our factory to see the Inflatable for the first time was amazing.  The size and design brought out such excitement and fun from the wonderful Mango team. Because inflatable media platforms are mobile , clients can make use of engaging, interactive...

2016 Marketing Trends - Have you risen to the challenge?

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Introduction We are half way through the 2016 calendar year and just recovering from the end of Financial Year.  It is always a good time to assess business direction at this point to ensure you are travelling as projected.  As an advertising, brand, creative, experiential, event, PR or marketing agency ask yourself the following: “Has your work brought brands to life? “Have you delivered emotional connections between the brand and the consumer?” You can probably answer the above question in the positive if you have managed to adopt and adapt to the marketing trends of 2016.  Let’s have a look at those trends to have a good measure of comparison to where you have tracked. Marketing Trends – 2016 As hard as a journey as it is, marketing has moved from advertising and straight 2D communication to become part of the greater “ Customer Service Experience ” .  The online bombardment of pop up ads has led to consumer block due to the annoy...

How to buy an Inflatable! Part 2 - Ensuring that you get what you want.

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Welcome back to Part 2 of our 8 part Blog Series on "How to Buy an Inflatable".  With custom built inflatables, the outcomes, needs and specifications are completely different for each job, That is because every reason for purchasing an Inflatable is different for every Client and the resources (whether they be manpower or venue or financial) of every Client is dramatically different. The key to receiving a unique product that accomplishes your aims is   Information.   Things like purpose, the crew you plan to use, location, artwork, time-frame, size and safety all need to be individually addressed.  In this blog we deal with point 1 of our Introductory Blog of last week : Ensuring that what you want as a design translates exactly into what you want in a product Essentially this is an examination of what you need to communicate to your potential inflatable manufacturer.  When you know the key aspects to communicate to us when considering purchasing ...