Without brands and product differentiation, shopper's choice becomes arbitrary What are Inflate and Seal products ? Why are they so popular? What sizes are made? What run quantity is do-able? What shapes can be produced? Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball ! They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping . Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs. When asked to produce an inflatable shape we need to know  what it will be used  for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena  we can design a...

With the rise of point of sale technology throughout the retail industry, it is no surprise that inflatable marketing has worked its way into this industry. Point of Sale Inflatables are light, easy to use and manufacture and definitely memorable, and are the most effective way to draw attention and raise interest in a product. The first step of any sale is to create an interest in the product that is being sold. Over the years, the means of creating that interest has been explored and accomplished in thousands of different ways, from billboards to business cards to inflatables. At Giant Inflatables, we believe that the best way to create interest in a product is to visually draw the consumer toward that product, and this is where POS inflatables come in. Point of Sale inflatables are scale replicas of the product they advertise, lightweight and easy to handle, they can be hung stacked or placed near the product to draw attention. A potential customer who is walking through ...

Point of Sale ( POS ) sealed inflatables Welcome to the wonderful world of POS   replicas. POS inflatables are inflatable products most often displayed at the point of sale of a product. These attention grabbing, larger-than-life, replicas are the perfect way to activate a brand.  One of the key ways to activate a brand is to attract consumer interest and attention at the Point of Sale to stimulate the purchase of the product.   Add an activity to get consumer engagement and you kill two birds with one stone.  Firstly your consumer notices your product and secondly by actively creating a POS with a taste test or throwing competition to win a  product by throwing at the POS inflatable target you add the dimension of engagement - one of the most powerful tools to communicate a brand with a potential consumer.  POS and Brand Activation The standard or usual POS tools have been posters, banners and display stands at the end of aisles....

Re branding marketing. There are many ways to get activation when attempting to re brand a company image. Companies like Dick Smith have reinvented themselves and their image many times over the years to stay current with the trends. At the grass roots level where their prospective clients are found on a day to day lifesyle basis, getting their new branding out just means making sure its easy for their partners to use the tools that are supplied as part of that partnership. Inflate and seal products fill this need. They are very easy to use- set up and install. Extremely compact to move and store, and are fantastic backdrops for photographs.