"Sports marketing is smart marketing." Using Sports to leverage your marketing strategy is a sure way of capturing a broad audience Smart marketing with inflatable interactive games and highly visibl e inflatable arches and columns is a cost effective way to engage children and adults alike. It offers sponsors and brand active companies and organizations an extremely cost effective medium to leverage their brand. “Harnessing the passion and emotive power of sport to deliver the (sponsoring) brands’ messages, extending the commercial conversation beyond the event experience, to create awareness, consideration, purchase, preference and loyalty” The vision of our clients is to work with the event owners, government, sponsors and event hosts to secure and deliver major sports and sports related entertainment events, using sound commercial and operational strategies. That is why Inflatable products are so often chosen as the medium to integrate ...

Inflatable Cricket Nets for Cricket Australia and Milo There was great excitement at Federation square last week when Cricket Australia and Milo launched their new in2cricket initiative for kids [ www.in2cricket.com.au ].This new initiative is designed to give kids a kick start to their cricket carrier. The launch was heaps of fun and the central activity was to be found at the inflatable cricket nets where the kids had loads of fun testing their bowling and batting skills. The inflatable Cricket nets make it easy to move the activity from city to city to wherever these exciting events happen. A system such as theirs can be set up in under 30 minutes. This makes it an appealing addition to an action packed roving event where setup and bump down efficiency are so important to the overall success of the event.