Certified Maintenance In 2016 we saw the inflatables market blow up (pun intended) resulting in a brand new and exciting market open to exploration by many large companies and organisations that otherwise wouldn’t have thought of an inflatable solution. As with any market, once the demand increases, we start to see a steady stream of bottom line, and unsafe , products coming from china. If you are John Doe from Average Company inc, a Chinese inflatable might work for you, but what happens when that unit ultimately breaks? Who is going to service a unit you paid bottom dollar for in china? Furthermore, let’s say you are from a large media company, and you have been tasked to source an inflatable for an upcoming event. Let us also assume that you do not know about the strict health and safety regulations imposed on all interactive inflatable units in Australia, so you order a unit from a non-accredited supplier and receive your brand new unit. Now it is the week before the event an...

Introduction We are half way through the 2016 calendar year and just recovering from the end of Financial Year.  It is always a good time to assess business direction at this point to ensure you are travelling as projected.  As an advertising, brand, creative, experiential, event, PR or marketing agency ask yourself the following: “Has your work brought brands to life? “Have you delivered emotional connections between the brand and the consumer?” You can probably answer the above question in the positive if you have managed to adopt and adapt to the marketing trends of 2016.  Let’s have a look at those trends to have a good measure of comparison to where you have tracked. Marketing Trends – 2016 As hard as a journey as it is, marketing has moved from advertising and straight 2D communication to become part of the greater “ Customer Service Experience ” .  The online bombardment of pop up ads has led to consumer block due to the annoy...