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Showing posts with the label sport

Popup Playgrounds - Maximum Fan Engagement

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Over two decades of industry experience, Giant Inflatables has become the leader in inflatable activations, specializing in sporting inflatables. Inflatable playgrounds, or popup playgrounds, like those supplied to AFL Victoria, Melbourne Stars, and 2016 AFL Premiers the Western Bulldogs (to name just a few), are perfect for fan engagement and brand activations. Sharpening game based skills like hand eye coordination and agility whilst still offering a fun and engaging activity. Giant Inflatables’ Pop up playgrounds are made up of a group of themed inflatables. For the Melbourne Stars Cricket team, Giant Inflatables Produced a pop up playground called “The Play Cricket Zone” which was a 9 unit playground full of interactive cricket themed activities like the Classic Catches, Climb and Slide, Field Agility course, and Batting Beam. These 9 units, picked carefully for their ability to train certain skills, whilst still offering a fun and engaging activity, are used extensively in l...

Couch Potato eats Live Stadium

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Home v Stadium Are you one those die hard sports fans that prefer watching a cricket or footy game in the comfort of your own home? Well, while you think you are sitting there alone, 57% of sports team’s fans are doing exactly the same thing - watching games at home rather than attend a live sporting event (Cisco survey of fans in US, UK, Australia & NZ).  Perfect Storm For many sports fans the game experience is insufficient value for their money.  Put that together with the fact that your teams sponsor is no longer satisfied with just naming a stadium or its logo posted on the teams website. Sponsors now want more engagement with the fans of the team.  Your sports clubs, teams and governing bodies are, therefore, facing a perfect storm from both sides of the financial pool (or sea to keep the metaphor alive).  So, while you are watching KFC T20 BBL cricket or the AFL or NRL from your couch, your favourite sports clubs and teams are doing s...