With the rise of point of sale technology throughout the retail industry, it is no surprise that inflatable marketing has worked its way into this industry. Point of Sale Inflatables are light, easy to use and manufacture and definitely memorable, and are the most effective way to draw attention and raise interest in a product. The first step of any sale is to create an interest in the product that is being sold. Over the years, the means of creating that interest has been explored and accomplished in thousands of different ways, from billboards to business cards to inflatables. At Giant Inflatables, we believe that the best way to create interest in a product is to visually draw the consumer toward that product, and this is where POS inflatables come in. Point of Sale inflatables are scale replicas of the product they advertise, lightweight and easy to handle, they can be hung stacked or placed near the product to draw attention. A potential customer who is walking through ...

Game Day Inflatables Giant Inflatables' Soccer Dartboard TAC Everybody knows that Game Day wouldn’t be the same if it weren’t for the pre-game hype and buzz that comes with a highly anticipated game. Giant Inflatables knows how important this Game Day atmosphere can be to team spirit and even the performance of the team, and so we do our part in ensuring that everybody gets involved in the hype of the Game day. Twenty years of industry experience has taught us that out units can be an integral part of the Game Day. We have developed sport specific inflatable playgrounds, engaging fans in a unique and memorable manner. Most of the sporting activations offered at Giant Inflatables can only be ordered from us, as the developers and engineers of these activations. Giant Inflatables Zorb Tube for AFL Hawks In 2016 Giant Inflatables became a visible part of sporting games in Melbourne, our products proudly displaying team colours at many of the games in the, Cri...

Inflatable On Field Activations Marketing is an extremely large industry, and it doesn’t get any bigger or more competitive than sports marketing, which is why many sporting bodies are looking for new and unique fan engagement techniques. At Giant Inflatables, we have been working extra hard to tackle the stagnant nature of sports marketing going into 2017. No longer can you just rely on having the biggest and brightest inflatable, to create a lasting and effective activation. We believe the best way to create efficient and successful brand activation, is to be creative and original, bringing more than just advertising to the table. Fan engagements need to be ENGAGING, and nothing is more memorable and engaging than an on-field activity. On field activities are activations that are generally run at break times during a sporting game. These breaks are great opportunities to grab everyone’s attention and do something memorable. Our most recent on field activation, which was do...

Certifying Air Giant Inflatables – Certifying air for 2 Decades Living and working in Victoria, Australia means that Health and Safety regulations are a part of everyday life, from ensuring employees are properly trained, to ensuring the quality and safety of a product, which ensures the safety of the users and operators. At Giant Inflatables, Health and Safety has been embraced and integrated into the business, forming the motto “Tried, Tested, Trusted” or our TTT product assurance label. Giant Inflatables has been operating for 19 years as of 2017 and with almost 2 decades of experience, come a keen understanding of the inflatable environment in Australia. As inflatables become more relevant in popular culture, councils and government bodies, especially those in Australia, have taken preemptive steps to ensure operators and users are safe. Giant Inflatables has a long running relationship with the local government and are qualified and trusted as one of the very few fully c...

When you do a job well, invariably word-of-mouth leads to more jobs.  When you do it excellently, you can get 3 new jobs like we did on this KIIS job for Australian Radio Network (“ARN”). When ARN was looking for some custom illuminated inflatable logo KIIS lips with programmable internal illumination, they had no hesitation in contacting Giant Inflatables to do the job.  The best referral is a job well done and that is what we deliver time and time again. After we produced 2 highly visible inflatable shelters, we were asked to make an inflatable logo that had internal programmable lighting. It was a fun, but challenging ask.  How to put programmable illumination inside an inflatable, controlled from the outside without disturbing the inflation or deflation. Well once again our Genius Design Team put it together with our engineering wizards to create the custom illuminated inflatable logo KIIS lips. The results speak for themselves. Fo...

CREATION IS AN ONGOING PROCESS In business as in all life endeavours, maintaining the creative force is a relentless activity in which active participation in an ongoing need. At Giant Inflatables we believe that sharing is a key element in that process. We like to believe that our clients , our suppliers and our staff family all gain a sense of  comfort from the fact that the Giant inflatables team never stop searching  and sharing in order to maintain a level of creative fitnesses that will offer all our stakeholders a dividend. Last year, as part of that process we got involved with the graduate team at Melbourne University School of Architecture under the baton of Stanilav Roudavski to share our knowledge and ideas about inflatables with his post grad  masters class as they explored the cutting edge topic of Performative Architecture. " W...

"How do I get passing traffic to know my store has opened?" I reckon this is a universal question and is so critical and relevant when you open a new store and need to get traffic though  the doors as soon as you open. Here is a case in point - a new store - great parking , all the visitor comforts one needs in this day and age but off the main road so visibility to passing traffic is not good. A store with little visibility from the road to passing traffic What are the options to having a visibility that will bring traffic through your doors? There are many ways to  achieve this . Social media, local post drops, local radio etc etc but is you want a  response that is immediate , quantifiable and well tested as being cost efficient  , then gold is,  the good old inflatable rooftop balloon method that  is still ace ! Here's why A highly visible beaco...