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Showing posts with the label fan engagement

Popup Playgrounds - Maximum Fan Engagement

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Over two decades of industry experience, Giant Inflatables has become the leader in inflatable activations, specializing in sporting inflatables. Inflatable playgrounds, or popup playgrounds, like those supplied to AFL Victoria, Melbourne Stars, and 2016 AFL Premiers the Western Bulldogs (to name just a few), are perfect for fan engagement and brand activations. Sharpening game based skills like hand eye coordination and agility whilst still offering a fun and engaging activity. Giant Inflatables’ Pop up playgrounds are made up of a group of themed inflatables. For the Melbourne Stars Cricket team, Giant Inflatables Produced a pop up playground called “The Play Cricket Zone” which was a 9 unit playground full of interactive cricket themed activities like the Classic Catches, Climb and Slide, Field Agility course, and Batting Beam. These 9 units, picked carefully for their ability to train certain skills, whilst still offering a fun and engaging activity, are used extensively in l...
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  NRL 2016 Finals – who's in the running? It is that time of year again – Finals.  Who is going to win?  Here are some thoughts and why we choose Melbourne Storm . The Penrith Panthers have an incredibly intuitive and talented pool of young players.  If they can stay in the game, keep up their unstoppable attack and keep building their defense, they have a solid chance at being a side to watch. Sitting at number 5 on the Finals Ladder, the Brisbane Broncos are an experienced and talented team with depth of experience in Origin and Test players.  Provided all players are firing on all cylinders, this outside chance could be a threat. Come on Ben Hunt – show us what you can do! Last year’s Premiers, the North Queensland Cowboys, could very easily be one of the grand finalist teams this year.  Will they win? Provided they can overcome suspicion and break the Premier’s curse of no back-to-back premier winners, they have the same team and last ...

One Team, One Mission

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The   genius team , operational, service and maintenance teams   at Giant Inflatables will create any inflatable activity you can imagine. When we work with a client, we are a member of our client’s team, an extension of their workforce.  This relationship can be seen with AFL Victoria.  Our job does not stop after we complete manufacturing their inflatable sports equipment.  We ensure that every product is kept on our register with its own unique serial number. This enables us to keep abreast of the certification validity of each inflatable to ensure it is safe and compliant with all necessary build and operational requirements.  Our clients can leave all operational, safety, set up, maintenance, repair and certification procedure to us so that they can get on with the 1000’s of other URGENT items on their “to do” list. Giant Inflatables are not restricted to games of popular sports only. In fact, we will design an audience engaging, interact...

Why Inflatables?

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There are many beneficial reasons for using Inflatable products, particularly those designed and engineered at Giant Inflatables.  These reasons include: Versatility High visibility Brand recognition Low-tech Safe Compact Fan Entertainment and engagement Create an impressive WOW factor Professional look & feel Effective marketing tool Inflatable Event products like the inflatable arch, gantry, bollard, activation or installation make any event,race, exhibition or function stand out.  Due to their size and visibility, all attendees are sure to see your brand deliver a powerful and impactful impression.   Due to the ease of installation and safety inherent in the product, inexperienced staff can set up the inflatable with ease.  It then packs down into a small and lightweight item which is easy to transport and store. The only limiting feature of your custom designed inflatable is your imagination.  ...

Couch Potato eats Live Stadium

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Home v Stadium Are you one those die hard sports fans that prefer watching a cricket or footy game in the comfort of your own home? Well, while you think you are sitting there alone, 57% of sports team’s fans are doing exactly the same thing - watching games at home rather than attend a live sporting event (Cisco survey of fans in US, UK, Australia & NZ).  Perfect Storm For many sports fans the game experience is insufficient value for their money.  Put that together with the fact that your teams sponsor is no longer satisfied with just naming a stadium or its logo posted on the teams website. Sponsors now want more engagement with the fans of the team.  Your sports clubs, teams and governing bodies are, therefore, facing a perfect storm from both sides of the financial pool (or sea to keep the metaphor alive).  So, while you are watching KFC T20 BBL cricket or the AFL or NRL from your couch, your favourite sports clubs and teams are doing s...