Point of Sale ( POS ) sealed inflatables Welcome to the wonderful world of POS   replicas. POS inflatables are inflatable products most often displayed at the point of sale of a product. These attention grabbing, larger-than-life, replicas are the perfect way to activate a brand.  One of the key ways to activate a brand is to attract consumer interest and attention at the Point of Sale to stimulate the purchase of the product.   Add an activity to get consumer engagement and you kill two birds with one stone.  Firstly your consumer notices your product and secondly by actively creating a POS with a taste test or throwing competition to win a  product by throwing at the POS inflatable target you add the dimension of engagement - one of the most powerful tools to communicate a brand with a potential consumer.  POS and Brand Activation The standard or usual POS tools have been posters, banners and display stands at the end of aisles....