nib health funds uses Giant Inflatable footies to promote the company’s sponsorship of the Newcastle Knights. nib health funds used two Giant Inflatable Rugby League footballs to enhance brand awareness and engage with spectators at Hunter Stadium in March 2012 as part of the company’s sponsorship of the Newcastle Knights. The half-time activity included a race where contestants pushed the Giant Inflatable footballs up and down the field to win a prize. It was a successful promotion that engaged and entertained the crowd and put the nib brand on show. How the game was run ·          The activity saw two contestants and two radio personalities taking part in a race on the field. ·          Each team lined up on the southern try line with their giant football. ·          Each team rolled a giant football down the field and back again. ·   ...