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Showing posts with the label brand activation

Game Day Inflatables - Inflating the Game Day Hype

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Game Day Inflatables Giant Inflatables' Soccer Dartboard TAC Everybody knows that Game Day wouldn’t be the same if it weren’t for the pre-game hype and buzz that comes with a highly anticipated game. Giant Inflatables knows how important this Game Day atmosphere can be to team spirit and even the performance of the team, and so we do our part in ensuring that everybody gets involved in the hype of the Game day. Twenty years of industry experience has taught us that out units can be an integral part of the Game Day. We have developed sport specific inflatable playgrounds, engaging fans in a unique and memorable manner. Most of the sporting activations offered at Giant Inflatables can only be ordered from us, as the developers and engineers of these activations. Giant Inflatables Zorb Tube for AFL Hawks In 2016 Giant Inflatables became a visible part of sporting games in Melbourne, our products proudly displaying team colours at many of the games in the, Cri...

On-Field Activations

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Inflatable On Field Activations Marketing is an extremely large industry, and it doesn’t get any bigger or more competitive than sports marketing, which is why many sporting bodies are looking for new and unique fan engagement techniques. At Giant Inflatables, we have been working extra hard to tackle the stagnant nature of sports marketing going into 2017. No longer can you just rely on having the biggest and brightest inflatable, to create a lasting and effective activation. We believe the best way to create efficient and successful brand activation, is to be creative and original, bringing more than just advertising to the table. Fan engagements need to be ENGAGING, and nothing is more memorable and engaging than an on-field activity. On field activities are activations that are generally run at break times during a sporting game. These breaks are great opportunities to grab everyone’s attention and do something memorable. Our most recent on field activation, which was do...

Certified Air

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Certifying Air Giant Inflatables – Certifying air for 2 Decades Living and working in Victoria, Australia means that Health and Safety regulations are a part of everyday life, from ensuring employees are properly trained, to ensuring the quality and safety of a product, which ensures the safety of the users and operators. At Giant Inflatables, Health and Safety has been embraced and integrated into the business, forming the motto “Tried, Tested, Trusted” or our TTT product assurance label. Giant Inflatables has been operating for 19 years as of 2017 and with almost 2 decades of experience, come a keen understanding of the inflatable environment in Australia. As inflatables become more relevant in popular culture, councils and government bodies, especially those in Australia, have taken preemptive steps to ensure operators and users are safe. Giant Inflatables has a long running relationship with the local government and are qualified and trusted as one of the very few fully c...

Bulls-Eye or Goodbye !

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A whole new ball game - Dart Target Soccer If it is new and experiential and   interactive and sports related and inflatable you can be sure the Giant Inflatables “Genius Team” are busy with it. When Mango approached us for an interactive, highly branded, experiential sports related inflatable for their client TAC, the all new Giant Inflatable Target Dart Board ticked all the boxes.  Standing over 5 metres tall, this highly visible, larger than life, brand-able sports inflatable ensured that participants aligned themselves with the  TAC  brand on all sensory levels, but most importantly, emotionally . The delighted reaction of the Mango team when they came to our factory to see the Inflatable for the first time was amazing.  The size and design brought out such excitement and fun from the wonderful Mango team. Because inflatable media platforms are mobile , clients can make use of engaging, interactive...

A Very Cheesy Tale

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Point of Sale ( POS ) sealed inflatables Welcome to the wonderful world of POS   replicas. POS inflatables are inflatable products most often displayed at the point of sale of a product. These attention grabbing, larger-than-life, replicas are the perfect way to activate a brand.  One of the key ways to activate a brand is to attract consumer interest and attention at the Point of Sale to stimulate the purchase of the product.   Add an activity to get consumer engagement and you kill two birds with one stone.  Firstly your consumer notices your product and secondly by actively creating a POS with a taste test or throwing competition to win a  product by throwing at the POS inflatable target you add the dimension of engagement - one of the most powerful tools to communicate a brand with a potential consumer.  POS and Brand Activation The standard or usual POS tools have been posters, banners and display stands at the end of aisles....

Giant Inflatables Sports Division

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Giant Inflatables Sports Division “blows” Brand and Fan Engagement out the Park The Giant inflatables Genius Team design a wide range of sports related standard or custom made inflatable games and products. These are commonly used at: sporting events; or community events; or sport training events; or sports related brand activation or engagement activities; and sports marketing events and campaigns. The Sports Inflatables form the basis for exciting and engaging pop-up and mobile activities in the community that allow for fans and brand followers to actively engage in the sport and with the brand that holds a passion in their heart.No matter the venue, whether indoors or out, Giant Inflatables provide the equipment to engage your fans. By using sports related activities to deliver a brand message  fan engagement   has become the driving force for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a diverse and gro...

Have you ever seen Graffiti Gift Wrapped?

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Transport Accident Commission takes new approach to Christmas. Graffiti is usually associated with messy wall scribbles.  We would like you to meet another type of Graffiti, one that can “activate your brand” and get your message out there. Brand Activations Graffiti are one of the many amazing clients of Giant Inflatables who work with us to create a custom designed brand activation events or installations. Trust You know a client trusts you when they hand you a product to service and maintain repeatedly, even if you didn’t originally manufacture it. One of such products is the TAC giant Christmas present house used to wrap presents with a photo booth for dress up to create  personalized  Christmas cards.  This campaign was run by Graffiti. Servicing Inflatable Products Not only does Giant Inflatables stand behind every product it manufactures, but we are able to assist with the service, maintenance and fixing of other manufacturers products ...