How do you make fans fall in love with your brand? Good question. Here’s how… If you want to build meaningful relationships between your brand and its customers, then give them more of what they love. That’s it. That’s the secret sauce. Early last year when the AFL and Milo decided they wanted to strengthen their brands and cultivate meaningful relationships with hundreds of thousands of fans around Australia, they came to Giant Inflatables looking for a solution. Specifically, they wanted to DELIVER A POSITIVE AND MEMORABLE EXPERIENCE for both kids and their parents alike. Our solution? The ultimate inflatable obstacle course - tunnels, walls, barriers, slides, the works - custom made and branded for the AFL and Milo, that is now an ongoing key feature of Gate 6 at the MCG each and every AFL game of the season. Endless fun and engagement for everyone attending the games. Kids love it because what’s more fun than racing your mates, crawling through inflatable ...

The importance of fan engagement and how to make an impression that will last more than 90 minutes.  Let’s be honest: sport is like any other business. You have supporters (customers) who are buying into your product, and your brand, but who, at the same time, need to feel valued and feel like they’re getting bang for their buck.  This means that a live sports match as a standalone event is no longer enough to ensure growth or sustainability in terms of a fan base. The twenty-first-century fan wants more. More value, more engagement, more options… more than a 90-minute match! Give them that, and you've got more of a chance of reaching out to different segments that perhaps wouldn't have engaged with you previously.   With marketing techniques constantly evolving and changing, finding creative, unique ways to engage fans and leave a lasting impression can seem daunting. Everyone is searching for the ‘new best thing’ to ensure they stand out. Stad...

The Advantages of our Exclusive C ollaborative D esign P rocess ( CDP ) The inflatables we design are customized for our clients, so we think it’s important that they have a really big say in the outcome they expect. That is why, at  Giant Inflatables , we have created a specialized process we have termed as our Collaborative Design Process and one of the most important reasons why we have such incredibly happy clients. Through this process, we are able to deliver not only precisely what our clients order, but along with careful questioning, and collaborative conversation, bring an inflatable creation from the realms of ideas and inspirations into reality – we call that “Imagineering”. Once the team has received a brief from the client, our Genius Team of Inflatable Designers spends some time in creating Concept Drawings, which essentially are an interpretation of the client’s brief. These Concept Drawings are designed to ensure that you understand what we are...

At Giant Inflatables, we've seen seasons come and go, and in an industry influenced by seasonal sporting events and activities one summer product stands above the rest; The Inflatable Misting Tunnel. Inflatable Misting Tunnels and Arches are the perfect inflatable solution to the summer heat. Nothing is more relieving than walking through a mist of cool water, thanks to your sponsors. Misting Tunnels are the most effective way to engage with a fan-base in a meaningful way. 20 years of industry experience has developed into a knowledge of branding and fan interaction. Misting Tunnels themselves, give back to the present crowd, with people flocking to the cool air and engaging with the sponsor. It isn't every day that a brand activation can attract a crowd without excessive effort from the sponsor. With a misting tunnel providing a cool refuge, the crowd will come to you! Every Inflatable Misting Tunnel that leaves the Giant Inflatables warehouse comes with a Cert...

At an event or trade show, it is important to stand out in the crowd. Nothing is more impressive than a Giant Inflatables Super Dome. The Super Dome's high arc design makes it easy to deploy and operate, whilst still standing impressively above the crowd.  In principal its a  constant air system  that inflates a multi leg dome frame. Giant Inflatables  can now offer these systems as  AOD - Air on demand system s. Why do that? - because they are so very  energy efficient . They are an hybrid of a sealed tent - with the utility and safety of a constant air inflatable.  Giant inflatables  recently delivered on to Hankook Tyres. Ready Set Go  took their Shell Super-dome  inflatable event   tent  on the road for Shell V power The  Superdome SD15000   inflatable tent  is rated by engineers and built to Australian stringent standards to deliver a safe portable inflatable building, thats quick and s...

As official supplier for AFL Victoria, Giant Inflatables has developed a special relationship with the sport, and its organising body. Through years of work and play, Giant Inflatables has developed dozens of sports inflatables for the AFL and its affiliated teams. Inflatables for the 2017 AFL season: This season, Giant Inflatables created many units for the AFL and affiliated teams. Many of our inflatables are taken across Australia to help increase and diversify the AFL fan-base. This year's AFL country inflatables included, Inflatable Stadiums, Mini Goals, Handball Targets, Climb And Slide, and many more. With our units travelling the country, we also supply inflatables for more local uses. 2017 Premiers, Richmond Tigers, received a Giant Inflatable Club Jersey which was proudly displayed at all their game day events. Giant inflatables also contributed to this years Kick Across the Yarra with inflatables buoys and even a Giant KFC bucket into which players would kick the ba...

Without brands and product differentiation, shopper's choice becomes arbitrary What are Inflate and Seal products ? Why are they so popular? What sizes are made? What run quantity is do-able? What shapes can be produced? Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball ! They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping . Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs. When asked to produce an inflatable shape we need to know  what it will be used  for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena  we can design a...

With the rise of point of sale technology throughout the retail industry, it is no surprise that inflatable marketing has worked its way into this industry. Point of Sale Inflatables are light, easy to use and manufacture and definitely memorable, and are the most effective way to draw attention and raise interest in a product. The first step of any sale is to create an interest in the product that is being sold. Over the years, the means of creating that interest has been explored and accomplished in thousands of different ways, from billboards to business cards to inflatables. At Giant Inflatables, we believe that the best way to create interest in a product is to visually draw the consumer toward that product, and this is where POS inflatables come in. Point of Sale inflatables are scale replicas of the product they advertise, lightweight and easy to handle, they can be hung stacked or placed near the product to draw attention. A potential customer who is walking through ...

Over two decades of industry experience, Giant Inflatables has become the leader in inflatable activations, specializing in sporting inflatables. Inflatable playgrounds, or popup playgrounds, like those supplied to AFL Victoria, Melbourne Stars, and 2016 AFL Premiers the Western Bulldogs (to name just a few), are perfect for fan engagement and brand activations. Sharpening game based skills like hand eye coordination and agility whilst still offering a fun and engaging activity. Giant Inflatables’ Pop up playgrounds are made up of a group of themed inflatables. For the Melbourne Stars Cricket team, Giant Inflatables Produced a pop up playground called “The Play Cricket Zone” which was a 9 unit playground full of interactive cricket themed activities like the Classic Catches, Climb and Slide, Field Agility course, and Batting Beam. These 9 units, picked carefully for their ability to train certain skills, whilst still offering a fun and engaging activity, are used extensively in l...

Game Day Inflatables Giant Inflatables' Soccer Dartboard TAC Everybody knows that Game Day wouldn’t be the same if it weren’t for the pre-game hype and buzz that comes with a highly anticipated game. Giant Inflatables knows how important this Game Day atmosphere can be to team spirit and even the performance of the team, and so we do our part in ensuring that everybody gets involved in the hype of the Game day. Twenty years of industry experience has taught us that out units can be an integral part of the Game Day. We have developed sport specific inflatable playgrounds, engaging fans in a unique and memorable manner. Most of the sporting activations offered at Giant Inflatables can only be ordered from us, as the developers and engineers of these activations. Giant Inflatables Zorb Tube for AFL Hawks In 2016 Giant Inflatables became a visible part of sporting games in Melbourne, our products proudly displaying team colours at many of the games in the, Cri...

Inflatable On Field Activations Marketing is an extremely large industry, and it doesn’t get any bigger or more competitive than sports marketing, which is why many sporting bodies are looking for new and unique fan engagement techniques. At Giant Inflatables, we have been working extra hard to tackle the stagnant nature of sports marketing going into 2017. No longer can you just rely on having the biggest and brightest inflatable, to create a lasting and effective activation. We believe the best way to create efficient and successful brand activation, is to be creative and original, bringing more than just advertising to the table. Fan engagements need to be ENGAGING, and nothing is more memorable and engaging than an on-field activity. On field activities are activations that are generally run at break times during a sporting game. These breaks are great opportunities to grab everyone’s attention and do something memorable. Our most recent on field activation, which was do...

Certified Maintenance In 2016 we saw the inflatables market blow up (pun intended) resulting in a brand new and exciting market open to exploration by many large companies and organisations that otherwise wouldn’t have thought of an inflatable solution. As with any market, once the demand increases, we start to see a steady stream of bottom line, and unsafe , products coming from china. If you are John Doe from Average Company inc, a Chinese inflatable might work for you, but what happens when that unit ultimately breaks? Who is going to service a unit you paid bottom dollar for in china? Furthermore, let’s say you are from a large media company, and you have been tasked to source an inflatable for an upcoming event. Let us also assume that you do not know about the strict health and safety regulations imposed on all interactive inflatable units in Australia, so you order a unit from a non-accredited supplier and receive your brand new unit. Now it is the week before the event an...

Certifying Air Giant Inflatables – Certifying air for 2 Decades Living and working in Victoria, Australia means that Health and Safety regulations are a part of everyday life, from ensuring employees are properly trained, to ensuring the quality and safety of a product, which ensures the safety of the users and operators. At Giant Inflatables, Health and Safety has been embraced and integrated into the business, forming the motto “Tried, Tested, Trusted” or our TTT product assurance label. Giant Inflatables has been operating for 19 years as of 2017 and with almost 2 decades of experience, come a keen understanding of the inflatable environment in Australia. As inflatables become more relevant in popular culture, councils and government bodies, especially those in Australia, have taken preemptive steps to ensure operators and users are safe. Giant Inflatables has a long running relationship with the local government and are qualified and trusted as one of the very few fully c...