Point of Sale Inflatables -Influencing Buyer Choice

Without brands and product differentiation, shopper's choice becomes arbitrary

What are Inflate and Seal products ?

Why are they so popular?

What sizes are made?

What run quantity is do-able?

What shapes can be produced?

Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball !

They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping .

Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs.

When asked to produce an inflatable shape we need to know what it will be used for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena we can design and produce or reproduce almost any shape of product. However we are always constantly aware of the end game requirement and will guide our clients as to the most effective form based on their needs.

Why is branding and product differentiation so important in the marketing and sales landscape?

Product familiarity and recognition promote fluent and instinctive product choice.

Its is a common fact that faced with an array of similar product , choice making often becomes an arbitrary buying decision unless there is some motivation to choose otherwise.

What are they used for

Inflate and seal products in the form of Point of Sale [ POS] replicas, are use to great effect in the retail environment to influence a shoppers choice of product.

Also for

Brand building

Product differentiation

Product testing events , brand awareness and familiarity and brand recall marketing,

· Facilitates promotional efforts.

· Helps foster brand loyalty helping to stabilize market share.

Why are inflatables also used to develop a brand?

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies.

Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of

people and consists of all the information and expectations associated with a product or service.

A brand is therefore one of the most valuable elements in an advertising theme.

A brand which is widely known in the marketplace acquires brand recognition.

This is the slot into which the Inflatable sits. It’s a visual 3 dimensional experience that is easy to remember and is often experienced in some form by the subconscious mind.

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When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise

The branding and the replication as a 3 dimensional larger then life item should be conceptually on target with the product or service.

Brand identity is ultimately fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand

When we consult with our clients in the design of the product we understand this and can then develop the products to compliment the long-term values of the brand, and add value in doing so to our clients and their needs.

Inflatables, Marketing, Advertising, Giant Inflatables, www.giantinflatables.com.au , Inflatable Replica, Custom inflatable.