Home v Stadium Are you one those die hard sports fans that prefer watching a cricket or footy game in the comfort of your own home? Well, while you think you are sitting there alone, 57% of sports team’s fans are doing exactly the same thing - watching games at home rather than attend a live sporting event (Cisco survey of fans in US, UK, Australia & NZ).  Perfect Storm For many sports fans the game experience is insufficient value for their money.  Put that together with the fact that your teams sponsor is no longer satisfied with just naming a stadium or its logo posted on the teams website. Sponsors now want more engagement with the fans of the team.  Your sports clubs, teams and governing bodies are, therefore, facing a perfect storm from both sides of the financial pool (or sea to keep the metaphor alive).  So, while you are watching KFC T20 BBL cricket or the AFL or NRL from your couch, your favourite sports clubs and teams are doing something about it.