"How do I get passing traffic to know my store has opened?" I reckon this is a universal question and is so critical and relevant when you open a new store and need to get traffic though  the doors as soon as you open. Here is a case in point - a new store - great parking , all the visitor comforts one needs in this day and age but off the main road so visibility to passing traffic is not good. A store with little visibility from the road to passing traffic What are the options to having a visibility that will bring traffic through your doors? There are many ways to  achieve this . Social media, local post drops, local radio etc etc but is you want a  response that is immediate , quantifiable and well tested as being cost efficient  , then gold is,  the good old inflatable rooftop balloon method that  is still ace ! Here's why A highly visible beacon to a new store that can be seen by passing traffic  So want customers and traffic though your door