I was going through my library of my most fun projects and was thinking about our inflatable Buddha. We all so enjoyed the journey, from the discourse with my client, to the manic 30 or so uninterrupted hours to get him finished. All the decisions on how we should translate the clients un-verbalised wishes into a realizing of her dream. Just after that I was reading a letter from a good friend, colleague and highly motivated copy writing guru who has no problem sharing his secrets of getting more clients by communicating with them - which is a really simple matter of fact thing we all have the ability to do. "How does this relate to my word………." Inflatables, clients, my staff, your clients Well at times like we are in today, when the mad levels of activity which blunt our ability to empathise with our surroundings are at an ebb, we get time to think about life in a much more personal way. This makes one realise how little time one spends getting to know those that deliver us