These are difficult times in most industries. Customers are becoming more demanding; revenues are down; and promotional strategies that worked in the past aren ’t as effective as they used to be. The good news : "It doesn ’t have to be that way". There is an incredible variety of proven strategies available to get prospects to come looking for you, instead of the other way around. And, as a bonus, these strategies are unique, effective, and fun to implement! The compelling copy checklist 1. Clarity of purpose 2. Killer headline 3. Clear statement of value 4. Compelling story 5. Irresistible offer 6. Better than risk-free guarantee 7. Overcoming objections 8. Testimonials 9. Definite and urgent call to action 10. Multiple ways to respond 11. Bonuses 12. P.S.—Restating the offer How do you change your approach to start getting better results? Quite simply, you must focus on strategies that will bring you tangible, measurable results. To do that, you need only remember the “3 M