The importance of fan engagement and how to make an impression that will last more than 90 minutes.  Let’s be honest: sport is like any other business. You have supporters (customers) who are buying into your product, and your brand, but who, at the same time, need to feel valued and feel like they’re getting bang for their buck.  This means that a live sports match as a standalone event is no longer enough to ensure growth or sustainability in terms of a fan base. The twenty-first-century fan wants more. More value, more engagement, more options… more than a 90-minute match! Give them that, and you've got more of a chance of reaching out to different segments that perhaps wouldn't have engaged with you previously.   With marketing techniques constantly evolving and changing, finding creative, unique ways to engage fans and leave a lasting impression can seem daunting. Everyone is searching for the ‘new best thing’ to ensure they stand out. Stadium activat