Point Of Sale Inflatables - Keeping Sales on Point.
With the rise of point of sale technology throughout the
retail industry, it is no surprise that inflatable marketing has worked its way
into this industry. Point of Sale Inflatables are light, easy to use and
manufacture and definitely memorable, and are the most effective way to draw
attention and raise interest in a product.
The first step of any sale is to create an interest in the
product that is being sold. Over the years, the means of creating that interest
has been explored and accomplished in thousands of different ways, from
billboards to business cards to inflatables. At Giant Inflatables, we believe
that the best way to create interest in a product is to visually draw the
consumer toward that product, and this is where POS inflatables come in.
Point of Sale inflatables are scale replicas of the product
they advertise, lightweight and easy to handle, they can be hung stacked or
placed near the product to draw attention. A potential customer who is walking
through the cheese isle in a supermarket may scan past one specific brand of
cheese that they have never heard of, but if that cheese had a POS inflatable
hanging in front of it, that consumer will find it hard to ignore the cheese
and will feel the need to investigate, leading to that potential sale.
In-store POS inflatables have proven to be an effective advertising
strategy. Over 2 decades in the industry, Giant Inflatables has developed
hundreds of different POS inflatables selling hundreds of different products
from hair gel to fabric softener.
To explore the POS inflatables
yourself, visit our website: http://www.giantinflatables.com.au/giant-inflatable-products/inflatable-pos-replica/
Or for even more ideas visit our Pinterest page: http://www.giantinflatables.com.au/giant-inflatable-products/inflatable-pos-replica/
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