2016 Marketing Trends - Have you risen to the challenge?
Introduction
We are half way through the 2016 calendar year and just
recovering from the end of Financial Year.
It is always a good time to assess business direction at this point to
ensure you are travelling as projected. As
an advertising, brand, creative, experiential, event, PR or marketing agency ask
yourself the following:
“Has your work brought
brands to life?
“Have you delivered
emotional connections between the brand and the consumer?”
You can probably answer the above question in the positive
if you have managed to adopt and adapt to the marketing trends of 2016. Let’s have a look at those trends to have a
good measure of comparison to where you have tracked.
Marketing Trends – 2016
As hard as a journey as it is, marketing has moved from
advertising and straight 2D communication to become part of the greater “Customer Service Experience”. The online bombardment of pop up ads has led
to consumer block due to the annoyance factor.
The Customer, at the very least, needs a great Customer Experience
offered.
It is now clearly understood that, even though profoundly
necessary as a marketing tool, “Social
Media” is only one of the tools to support a broad campaign to deliver
experiences that give a brand a story and emotionally connect with
consumers. When delivering that brand’s
story, content will remain important, but engagement
will be key. This engagement requires
all the senses to be stimulated, which cannot only happen on a 2D screen (even
if content is 3D), but it has to engage the consumer on a physical and
emotional level too. Brand Awareness in
good, but engaging the consumer in an all-out sensory event will bond your
consumer to the brand because they have lived and experienced it.
Virtual reality is getting more sophisticated in an attempt
to give that lived customer experience, but cannot give the all-round sensory
experience of actual reality.
Experience or Activation Marketing
In today’s world, with so many channels of communication
open to present a brand, the “BRAND ACTIVATION EVENT” is becoming the new
frontier to create connections emotionally between people and brands and give
your Client’s brand that competitive edge.
When talking to Millennials, research has shown that even
though Millennials live, shop, learn, connect online, they crave real-live
interactions. They rely on digital but
“experiential” is getting them talking.
As more and more agencies are becoming alive to this fact,
budgets and space start becoming an issue.
How do you continue to do more with less? Obviously a good imagination is key, but
partnerships with related organisations who understand your needs and which can
deliver the constructs within which to create the “Experience” are essential.
Conclusion
So how do we tie this all together so that you can realise
this “experiential brand activation”
for your Client and deliver on this trend?
We introduce you to a cost effective, space effective, time effective
product called an inflatable……..
We know that what immediately springs to mind is a jumping
castle. Well, just as marketing and
branding has become more sophisticated, so have inflatables. We are producing virtual reality indoor
simulation centres with inflatable walls, pillars, screens and mazes. 
In addition we produce unique, light infused,
event tents and one on one interactive breakaway spaces to situate a brand
within an aesthetically and operationally workable experiential venue. In addition, branded designed replicas in
which you can hold an event allow for that all-encompassing lived experience
where you can create the event and house it within the replicated giant
inflatable product.
We, at Giant Inflatables, create the construct within which
you can create the experience.
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