Sports marketing inflatable interactive games

activation of the inflatable game

The money box model and the signoff sheet

a subsequent inflatable idea

First inflatable game idea

There is a lot to say about the power of a game, especially if its a game that's loved by all.

Companies especially appreciate the ability of brand association and love the opportunity to connect with adults through their kids using a sports related game

The creative team at Giant Inflatables are masters of inventing inflatable games that are captivating,challenging interactive and help well known brands with recognition in their association with the sport and the game.

For the Domain group we recently made an inflatable footy game that tests the accuracy of a pass and also tests a good jump

Many prospective clients ask me how the process works so I decided to use this latest project - the build if this inflatable game to demonstrate the process.

It usually starts off with their creative team having an idea about the image they want to use as " their" thing - in this case they thought that their logo built as a 3 D image would form the basis of the game - they asked the Giant Inflatables team to design a game around that.

We then explored many options for them , the process helping their team to solidify their needs and associational requirements.

After many versions they returned to their root idea of what the company stands for using an image that they have already in the for of a money box. Having pictures of that image helped us to model for them their idea and include the game elements into the inflatable shape.
Finally we give our clients a concept final presentation that shows how their inflatable game will look, and describe the game elements to them.