Giant Inflatables Sports Division “blows” Brand and Fan Engagement out the Park The Giant inflatables Genius Team design a wide range of sports related standard or custom made inflatable games and products. These are commonly used at: sporting events; or community events; or sport training events; or sports related brand activation or engagement activities; and sports marketing events and campaigns. The Sports Inflatables form the basis for exciting and engaging pop-up and mobile activities in the community that allow for fans and brand followers to actively engage in the sport and with the brand that holds a passion in their heart.No matter the venue, whether indoors or out, Giant Inflatables provide the equipment to engage your fans. By using sports related activities to deliver a brand message  fan engagement   has become the driving force for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a diverse and gro...

Introduction We are half way through the 2016 calendar year and just recovering from the end of Financial Year.  It is always a good time to assess business direction at this point to ensure you are travelling as projected.  As an advertising, brand, creative, experiential, event, PR or marketing agency ask yourself the following: “Has your work brought brands to life? “Have you delivered emotional connections between the brand and the consumer?” You can probably answer the above question in the positive if you have managed to adopt and adapt to the marketing trends of 2016.  Let’s have a look at those trends to have a good measure of comparison to where you have tracked. Marketing Trends – 2016 As hard as a journey as it is, marketing has moved from advertising and straight 2D communication to become part of the greater “ Customer Service Experience ” .  The online bombardment of pop up ads has led to consumer block due to the annoy...