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The Secret Sauce To Brand Awareness And Fan Engagement

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How do you make fans fall in love with your brand? Good question. Here’s how… If you want to build meaningful relationships between your brand and its customers, then give them more of what they love. That’s it. That’s the secret sauce. Early last year when the AFL and Milo decided they wanted to strengthen their brands and cultivate meaningful relationships with hundreds of thousands of fans around Australia, they came to Giant Inflatables looking for a solution. Specifically, they wanted to DELIVER A POSITIVE AND MEMORABLE EXPERIENCE for both kids and their parents alike. Our solution? The ultimate inflatable obstacle course - tunnels, walls, barriers, slides, the works - custom made and branded for the AFL and Milo, that is now an ongoing key feature of Gate 6 at the MCG each and every AFL game of the season. Endless fun and engagement for everyone attending the games. Kids love it because what’s more fun than racing your mates, crawling through inflatable ...
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Keep ‘em coming back for more…

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The importance of fan engagement and how to make an impression that will last more than 90 minutes.  Let’s be honest: sport is like any other business. You have supporters (customers) who are buying into your product, and your brand, but who, at the same time, need to feel valued and feel like they’re getting bang for their buck.  This means that a live sports match as a standalone event is no longer enough to ensure growth or sustainability in terms of a fan base. The twenty-first-century fan wants more. More value, more engagement, more options… more than a 90-minute match! Give them that, and you've got more of a chance of reaching out to different segments that perhaps wouldn't have engaged with you previously.   With marketing techniques constantly evolving and changing, finding creative, unique ways to engage fans and leave a lasting impression can seem daunting. Everyone is searching for the ‘new best thing’ to ensure they stand out. Stad...
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One of the most important reasons why we have such incredibly happy clients.

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The Advantages of our Exclusive C ollaborative D esign P rocess ( CDP ) The inflatables we design are customized for our clients, so we think it’s important that they have a really big say in the outcome they expect. That is why, at  Giant Inflatables , we have created a specialized process we have termed as our Collaborative Design Process and one of the most important reasons why we have such incredibly happy clients. Through this process, we are able to deliver not only precisely what our clients order, but along with careful questioning, and collaborative conversation, bring an inflatable creation from the realms of ideas and inspirations into reality – we call that “Imagineering”. Once the team has received a brief from the client, our Genius Team of Inflatable Designers spends some time in creating Concept Drawings, which essentially are an interpretation of the client’s brief. These Concept Drawings are designed to ensure that you understand what we are...
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Inflatable Misting Tunnels - Cool Off This Summer

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At Giant Inflatables, we've seen seasons come and go, and in an industry influenced by seasonal sporting events and activities one summer product stands above the rest; The Inflatable Misting Tunnel. Inflatable Misting Tunnels and Arches are the perfect inflatable solution to the summer heat. Nothing is more relieving than walking through a mist of cool water, thanks to your sponsors. Misting Tunnels are the most effective way to engage with a fan-base in a meaningful way. 20 years of industry experience has developed into a knowledge of branding and fan interaction. Misting Tunnels themselves, give back to the present crowd, with people flocking to the cool air and engaging with the sponsor. It isn't every day that a brand activation can attract a crowd without excessive effort from the sponsor. With a misting tunnel providing a cool refuge, the crowd will come to you! Every Inflatable Misting Tunnel that leaves the Giant Inflatables warehouse comes with a Cert...
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SuperDome - Giant Inflatable Shelter For Events

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At an event or trade show, it is important to stand out in the crowd. Nothing is more impressive than a Giant Inflatables Super Dome. The Super Dome's high arc design makes it easy to deploy and operate, whilst still standing impressively above the crowd.  In principal its a  constant air system  that inflates a multi leg dome frame. Giant Inflatables  can now offer these systems as  AOD - Air on demand system s. Why do that? - because they are so very  energy efficient . They are an hybrid of a sealed tent - with the utility and safety of a constant air inflatable.  Giant inflatables  recently delivered on to Hankook Tyres. Ready Set Go  took their Shell Super-dome  inflatable event   tent  on the road for Shell V power The  Superdome SD15000   inflatable tent  is rated by engineers and built to Australian stringent standards to deliver a safe portable inflatable building, thats quick and s...
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AFL 2017 - Giant Inflatables Season in Review.

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As official supplier for AFL Victoria, Giant Inflatables has developed a special relationship with the sport, and its organising body. Through years of work and play, Giant Inflatables has developed dozens of sports inflatables for the AFL and its affiliated teams. Inflatables for the 2017 AFL season: This season, Giant Inflatables created many units for the AFL and affiliated teams. Many of our inflatables are taken across Australia to help increase and diversify the AFL fan-base. This year's AFL country inflatables included, Inflatable Stadiums, Mini Goals, Handball Targets, Climb And Slide, and many more. With our units travelling the country, we also supply inflatables for more local uses. 2017 Premiers, Richmond Tigers, received a Giant Inflatable Club Jersey which was proudly displayed at all their game day events. Giant inflatables also contributed to this years Kick Across the Yarra with inflatables buoys and even a Giant KFC bucket into which players would kick the ba...
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Point of Sale Inflatables -Influencing Buyer Choice

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Without brands and product differentiation, shopper's choice becomes arbitrary What are Inflate and Seal products ? Why are they so popular? What sizes are made? What run quantity is do-able? What shapes can be produced? Inflate and Seal Inflatables are PVC inflatables that are inflated through a valve and then plugged to maintain inflation. Its just like blowing up a beach ball ! They are popular because the are cheap to produce, are very simple to use and can be made in large quantities which are very compact for shipping . Inflate and seal - marketing and sale products, are made in any size from 250mm to 3m high. Giant Inflatables can produce small quantities as well as large runs. When asked to produce an inflatable shape we need to know  what it will be used  for and what our clients wish for an outcome. Based on this information, and based on our vast experience in the sales and marketing arena  we can design a...
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